Talking about life insurance can be an uncomfortable topic for most of us. We all go to bed each night and assume that we will wake up the next morning as we always have. We all plan for vacations months in advance with the assumption that we will be there. We live our lives almost as if we will live forever. At the same time, every night on the evening news we hear about tragic stories within our local communities such as car accidents and violent crimes. We also hear stories of chronic health related illnesses, many of which are on the rise. And yet, only 51% of Americans have life insurance. Here is a look at why so many Americans and, more specifically, their families are unprotected:

• 43 % say that life insurance is too expensive.
• 31 % say that coverage is a low priority compared to other expenses.
• 14 % say they never thought about life insurance and don’t know much about it.
• 12 % don’t know where to start.
• 8 % note they don’t have time to research/learn about/explore their options.
• 6 % say that life insurance is too complicated.
• 5 % say the product is too stressful.

What do these numbers tell us? Well, they tell us that most of the uninsured are uninsured simply due to lack of knowledge and/or confusion about life insurance. If they only knew that life insurance is so much simpler than the health insurance that they must deal with every week.

Very few Americans look to life insurance to fund expenses beyond simply replacing the income of a departed breadwinner or as a way to help cover the costs of funeral expenses. The truth is, life insurance can be used for an array of expenses that will help you and your family both while you are living and after your passing. Some of those benefits include:

• Paying mortgages and debts
• Paying for college
• Paying estate taxes
• Funding charitable contributions
• Creating an estate
• Providing a cash flow in retirement
• Equalizing an inheritance
• Paying mortgages and debts
• Taking out a loan/borrowing against

A short conversation with your broker will enable your broker to recommend which life insurance product will best suit your needs and your rates can generally be generated on the very same day. It does not have to be complicated. Once your policy is in force there is nothing more for you to do except enjoy your life with the peace of mind of knowing that no matter what happens tomorrow, you and your loved ones are protected.